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Business insurance

Some people you can't afford to lose.

A cash injection that keeps the business steady when a key person is suddenly gone.

  • Profit protection
  • Recruitment & training
  • Debt & confidence

Key person insurance protects your business against the financial impact of losing someone it genuinely can't afford to lose — a founder, top salesperson, lead technician or anyone whose death or disability would hit revenue and stability hard. The payout gives the business breathing room to recover, recruit and rebuild.

Ample helps you identify your key people, size the cover to their real value to the business, and arrange it across South Africa's leading insurers.

What Key Person Insurance covers

Profit protection

Cushions the loss of income a key person's absence would cause.

Recruitment & training

Funds finding and training a suitable replacement.

Debt & confidence

Reassures lenders and clients while the business stabilises.

Death & disability

Covers loss of the person through death or, optionally, disability.

Sized to value

Cover based on the person's real financial contribution to the business.

Business-owned policy

The business owns the policy and receives the payout.

Who key person insurance is for

  • Businesses reliant on a founder or owner
  • Companies with a star salesperson or specialist
  • Firms where one person holds key relationships or skills
  • Lenders requiring key-person cover on a loan

Key Person Insurance FAQs

Who counts as a 'key person'?

Anyone whose death or disability would materially hurt the business — typically owners, top performers, technical specialists or people holding crucial client or supplier relationships. We help you identify and value them.

How much key-person cover do we need?

Enough to absorb the lost profit, fund a replacement and reassure lenders and clients. We size it on the person's real contribution to revenue and the business, rather than a guess.

Who owns the policy and gets the payout?

The business owns the policy, pays the premiums and receives the payout — using it to stabilise operations, recruit and recover. It's distinct from cover that protects the person's own family.

Is the payout taxable?

Tax treatment depends on how the policy is structured. We structure it appropriately and recommend you confirm the position with your accountant.

This page is general information, not financial advice. Cover varies by policy and provider — your dedicated Ample broker tailors it to your needs.

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